AMUI / JournalDesign · AI · Product thinking

Good design.
Open thinking.

A closer look at the decisions
behind the work.

Interactive essays and studio notes on design, AI, identity, and building useful digital products.

01 / In focus

If AI makes coding 10× faster, why doesn’t the whole company become 10× faster?

Explore where the time really goes, why product judgment matters, and how to test an AI system beyond its best demo.

02 / Studio notes

5 articles shown

Explore where the time really goes, why product judgment matters, and how to test an AI system beyond its best demo.

Separate useful capability from the story around it through interactive models of language, expectations, and evidence.

Before the first wireframe, get clear on what your website needs to help someone do.

Type, spacing, imagery and language turn a logo into a recognisable experience.

A website should still make sense when the copy grows, the team changes and a new project arrives.