AMUI
AMUI Design / Selected Work

Selected
Work

Identity to preserve. Deadlines to meet. Technology to work around. Products to invent.

Different conditions call for different responses. Open a project to see the challenge, the decisions and the work behind the screen.

Explore selected projects ↓
Naše Horoměřice
Naše Horoměřice homepage and village panoramaNaše Horoměřice news and community updates
NAŠE HOROMĚŘICE / A familiar placeVisit website ↗
UI/UXCMSWebsite DesignDevelopmentGraphic DesignModernising the digital presence of a local political group in Prague, Czechia, while preserving its established identity and community focus.
Naše Horoměřice homepage and village panoramaNaše Horoměřice news and community updates
NAŠE HOROMĚŘICE / A familiar placeVisit website ↗
The challenge

Change the experience without changing what people recognise.

nase-horomerice.cz
The defining constraint was time.The redesign, build and publishing experience had to come together quickly, so every decision had to earn its place.

Naše Horoměřice already had a CMS. The opportunity was to make the whole experience better: a clearer contemporary public site, a more intuitive editorial system, and a transition that preserved an identity and purpose accumulated over years.

01 / Preserve
An identity with history.The redesign needed to feel current without making an established organisation suddenly look unrelated to itself.
02 / Simplify
Make publishing feel ordinary.Routine articles and updates should be manageable by the people doing the work, not require technical intervention.
03 / Move quickly
Prioritise what changes the outcome.A compressed delivery window forced clarity: preserve what works, remove avoidable complexity and ship the important parts coherently.

Explore the real case study, including the before / after transformation.

Inquos
Product DesignUI/UXWorkflow DesignDevelopmentDesigning a hiring platform for an Austrian company, connecting candidate profiles, evidence and recruitment workflows in one focused product.
The product challenge

Many moving parts. A shared direction.

A hiring process involves documents, decisions and different people. AMUI’s work on Inquos connects interface design with application development, organising profiles, evidence and readiness into a coherent working experience.

01 / Candidate
A concrete next step.Onboarding and document requirements organise what the candidate needs to contribute.
02 / Operator
Evidence in context.Workspace views connect the submitted profile, supporting documents and readiness requirements.
03 / System
Actions with an owner.Readiness blockers identify responsibility and the action needed to progress.

Explore the product thinking and engineering behind the connected workflow.

Sufoniq
Information ArchitectureUI/UXWebsite DesignDevelopmentCreating a clear digital presence for an international recruitment agency based in Lithuania, making its cross-border services easier to understand and navigate.
The design challenge

Turn a broad offering into a clear place to begin.

Sufoniq speaks to people seeking work, remote workers and employers. AMUI connected audience journeys, editorial content and interactive information through a consistent website, helping each visitor find relevant context and a next step.

01 / Structure
Start with intent.Audience entrances organise the experience around what the visitor is trying to do.
02 / Explain
Make information readable.A consistent visual hierarchy connects service explanations, insights and supporting information.
03 / Connect
Carry the context forward.The enquiry experience collects intent and current stage to give the next conversation a useful starting point.

Explore the audience journeys, information design and website implementation.

SUZZO
Website DesignUI/UXGraphic DesignDevelopmentReworking the digital portfolio of a Prague-based advertising agency, giving image-heavy projects the space and structure they need to stand out.
The challenge

The website had to work with the infrastructure it actually had.

SUZZO's work is visual, so the website needed a substantial image library. At the same time, its hosting environment required files to be prepared and uploaded within its own constraints. Performance became part of the implementation problem, not a clean-up task after launch.

01Large visual portfolio
02Optimise images
03Prepare the build
04Fit the hosting workflow
05Keep the public site responsive
01 / Constraint
Hosting mattered.The deployment process had to fit an existing environment rather than assuming the infrastructure could simply be replaced.
02 / Content
The images could not disappear.The portfolio is evidence of SUZZO's work. Performance had to improve while keeping the visual material the business actually needed.
03 / Response
Optimise around reality.The implementation adapted media and delivery to the real technical constraints rather than designing for an imaginary perfect stack.

Explore the visual direction, image-led portfolio and delivery decisions behind the website.

Crunchies
BrandingVisual IdentityUI/UXWebsite DesignDevelopmentBuilding the brand and digital presence of a UK baking company, bringing its products, visual identity and online experience together from the ground up.
The exercise

Build the world, not just the website.

Crunchies began without an inherited brand system or fixed product catalogue. The concepts, product names, visual identity, content, UI and storefront were developed as one connected piece of work.

01 / Starting point
A blank page.No existing business identity needed to be preserved, making the exercise useful for exploring AMUI's ability to define one.
02 / Scope
One coherent system.The products, brand language and storefront were developed together instead of as disconnected deliverables.
03 / What it shows
Creative range.Concept, identity and implementation can reinforce one another when the work begins before the interface exists.

Explore the product concepts, visual language and storefront behind this fictional brand showcase.

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