A recognisable signature
The wordmark carries the personality; smaller illustrated details keep that character present when the full logo is not needed.
Identity.
With intent.
A coherent visual system that makes your business easier to recognise, trust and remember.
Branding is more than a logo. We connect positioning, typography, colour, imagery and practical rules so every customer touchpoint makes the same clear statement.
Discuss your project01 / A taste of the work · CrunchiesA little character.
A signature with room to play.
A little character.
A whole brand world.
Warm colours. Playful lettering. A cookie with a little attitude. Crunchies brings these ingredients together in an identity that feels connected, from the first impression to the smallest detail.
A signature with room to play.The ingredientsDifferent pieces.
Different pieces.
The same personality.
The character comes from the combination: expressive letterforms, hand-drawn details and a palette that balances sweetness with contrast.
Cream#FFF9ED
Pink#F6B9CF
Yellow#FFE47C
Blue#9BD3F5
Green#299F7D
Ink#20283A
Playful, with structure
Expressive display lettering pairs with clear supporting type, so flavour names and practical information remain easy to find.
Colour with a purpose
Pink, yellow, blue and green create variety. Cream gives the artwork breathing room, while dark ink keeps text readable.
02 / From identity to applicationOne family.
One family.
Plenty of flavour.
Packaging gives the identity a practical job. Product photography, flavour names and pattern work in a shared hierarchy, with space for each variation to feel distinct.
Colour, product imagery and a clear flavour name give the pack its focus.
The same visual ingredients adapt to a pouch, including its more detailed reverse side.
Beyond the packMade to feel
Made to feel
like Crunchies.
A campaign can be loud. A tote can be quiet. Shared colours, words and graphic details let the identity change its expression without losing its character.
A bold message and familiar illustrated details bring the identity into social artwork.
Colour and branded details carry the same playful expression into clothing.
A small graphic and a few words are enough to connect the tote to the wider identity.
The visual language extends into editorial layouts, balancing product imagery and information.
The digital expressionSame world.
Same world.
New ways to explore.
The website brings the identity into a usable experience: expressive visuals at the front, with clear navigation and product information underneath.
Explore the Crunchies case study
03 / What we can build for your brandMore than a logo.
More than a logo.
A useful set of tools.
Crunchies shows how the parts can work together. Your scope starts with what your business needs to communicate and where the identity needs to work.
Position and personality.
We identify what the brand should communicate, who needs to notice it and what should make it distinct. This becomes a practical filter for every visual decision.
A recognition system.
Logo, type, colour, imagery, pattern and tone reinforce one another. Each element has a role, and the system remains recognisable when the format changes.
Applications that prove it.
We test the identity where customers actually meet it—from a website and social post to packaging or print. This exposes gaps before launch and makes the system useful from day one.
Rules your team can use.
You receive organised assets and clear guidance for consistent everyday use. New material can be produced without reinventing the brand each time.
04 / Working togetherA clear idea.
A clear idea.
Thoughtfully carried through.
- 01
Find the central idea
We clarify the audience, offer, personality and competitive context. Existing recognition is evaluated before anything is replaced.
- 02
Create the visual language
We develop a focused direction for the logo, typography, colour, imagery and graphic behaviour, with clear review points.
- 03
Test it in the real world
The system is applied to priority touchpoints so we can see how it performs across different sizes, messages and media.
- 04
Equip the brand to grow
We organise the final assets and rules, clarify licences and prepare the system for your team, website and production partners.
Scope shapes the work.
Refining an established identity, creating a new one and carrying it into a website involve different amounts of work. We quote for the required elements and applications after reviewing the brief.
- New identity versus refinement of existing assets
- Logo, typography, colour and graphic-system requirements
- Number and complexity of designed applications
- Asset licensing, agreed review rounds and production needs
Deliverables, review stages, licensing and production needs are agreed in the proposal.
05 / Your next chapterA brand that feels
A brand that feels
like it all belongs.
Tell us what feels inconsistent today and where customers meet your business. We will start with a free 15-minute conversation.
Let’s talk about your brand